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Social Norms

Changing harmful norms, promoting positive ones

Social Norm

Ending HIV Stigma in Our Communities

Fear and stigma still stop people from testing for HIV, starting treatment and staying in care. Acceptance and support save lives.

What many people believe

Some people still associate HIV with shame, blame or immorality. People living with HIV, including children and adolescents, may face gossip, rejection or discrimination at home, school or work.

Why this norm is harmful

Fear of stigma discourages people from testing, disclosing their status and taking their medicine consistently. This affects their health and increases the risk of HIV being passed on to others.

The norm we promote

HIV is a manageable health condition. People living with HIV deserve respect, support and equal treatment. With treatment, people living with HIV can live long, healthy lives, and when the virus is suppressed it cannot be passed on sexually.

How BAKAID works on this

  • Supporting children, adolescents and families affected by HIV to stay in care through community case workers.
  • Working with faith leaders to reduce stigma and promote acceptance in their communities.
  • Encouraging HIV testing, treatment and adherence through community education.

What you can do

Get tested and know your status, treat people living with HIV with respect, and support family members and friends to stay on treatment.

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